QuVis Wraptor: Digital Cinema Mastering for The Rest of Us…
Posted on: September 18, 20083 comments so far (is that a lot?)
The Complex and often arcane world of digital cinema mastering just became a bit more accessible as QuVis Corp. of Topeka, Kansas has announced the availability of a $699 digital cinema mastering plug-in for Final Cut Studio. The QuVis “Wraptor” enables FCS users to create professional-quality DCP’s or Digital Cinema Packages, the digital equivalent of a traditional film based “release print”, directly from a Final Cut Pro project. The plug-in uses the same QPJ™ encoding technology available in the company’s high-end, real-time mastering servers. QuVis developed the product in conjunction with Apple, who strongly supports the product.
Wraptor is actually a plug-in for Final Cut Studio’s Compressor. Considering Compressor’s distributed rendering capabilities, producers looking to take advantage of the plug-in’s low cost, will be able to do so without having to deal with endless render times.
The significance of this product should not be underestimated. To this point digital cinema mastering was one of the few areas of the digital filmmaking process that was not only difficult to decipher, but it was also very expensive. The cost of mastering a feature length film to a DCP typically runs in the 20K range, a stretch for the majority of aspiring and independent filmmakers. The Wraptor plug-in from QuVis seems like it has the ability to change all that and be another paradigm shifting tool that will help usher in a new era of digital cinema.


September 19th, 2008 at 12:45 am
Also look at Qube’s Xpress software…will work on a Windows platform, and will do a whole lot more than Wraptor too! see qubecinema.com
September 21st, 2008 at 1:15 pm
I don’t know about XPress, but the Quvis product is based on a standard workflow that many independent filmmakers use — that is Final Cut Studio. And you can purchase Wraptor right off the web. Isn’t Xpress a stand-alone Windows only product?
Also, Quvis won a coveted contract with NASA and the US Govt to sell high-resolution motion image recorders as part of the Back to Flight program beating out many others. They practically invented Digital Cinema back in 1998 with TI and Disney. They have many compression and image processing patents to their name. I would trust that they know what they are doing and have a better product.
December 10th, 2008 at 9:55 am
Well, Qube Xpress is still beta as far as I know and does not really work reliably at least for me.