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	<title>HDFilmtools.com &#187; digital cinema</title>
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	<link>http://hdfilmtools.com</link>
	<description>A Web Video Network for Digital Filmmakers</description>
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		<title>News From NAB 2009: Bevy of New Products From AJA Video Systems</title>
		<link>http://hdfilmtools.com/2009/04/news-from-nab-2009-bevy-of-new-products-from-aja-video-systems/</link>
		<comments>http://hdfilmtools.com/2009/04/news-from-nab-2009-bevy-of-new-products-from-aja-video-systems/#comments</comments>
		<pubDate>Tue, 21 Apr 2009 22:11:48 +0000</pubDate>
		<dc:creator>hdfilmtools</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Filmmakers]]></category>
		<category><![CDATA[Tools]]></category>
		<category><![CDATA[3G SDI]]></category>
		<category><![CDATA[Adobe CS4]]></category>
		<category><![CDATA[AJA]]></category>
		<category><![CDATA[Apple ProRes]]></category>
		<category><![CDATA[Apple ProRes 422]]></category>
		<category><![CDATA[ARRI]]></category>
		<category><![CDATA[Canon]]></category>
		<category><![CDATA[digital cinema]]></category>
		<category><![CDATA[HDMI]]></category>
		<category><![CDATA[Io Express]]></category>
		<category><![CDATA[Ki Pro]]></category>
		<category><![CDATA[Kona]]></category>
		<category><![CDATA[mac]]></category>
		<category><![CDATA[NAB 2009]]></category>
		<category><![CDATA[red camera]]></category>
		<category><![CDATA[Windows]]></category>
		<category><![CDATA[Xena]]></category>

		<guid isPermaLink="false">http://hdfilmtools.com/?p=1358</guid>
		<description><![CDATA[AJA Video Systems puts on a full court press by introducing several breakthrough products for Mac and Windows based digital content creators.
Io Express - Cross Platform, Portable Audio and Video Input/Output Device Ideal for File-Based Workflows.
Ki Pro Portable Disk DDR  &#8211; Bridges Gap Between Camera Acquisition and Post, Recording Directly to the Apple ProRes [...]]]></description>
			<content:encoded><![CDATA[<h3>AJA Video Systems puts on a full court press by introducing several breakthrough products for Mac and Windows based digital content creators.</h3>
<p style="text-align: left;"><strong><a href="http://www.aja.com/images/aboutus/Io/IO-ExpressLg.jpg" target="_blank">Io Express</a> </strong>- Cross Platform, Portable Audio and Video Input/Output Device Ideal for File-Based Workflows.</p>
<p style="text-align: left;"><a href="http://www.aja.com/images/aboutus/KP/KIPRO.jpg" target="_blank"><strong>Ki Pro Portable Disk DDR</strong> </a> &#8211; Bridges Gap Between Camera Acquisition and Post, Recording Directly to the Apple ProRes 422 Codec and is supported by major camera manufacturers ARRI, Canon and RED.</p>
<p style="text-align: left;"><a href="http://www.aja.com/images/aboutus/K/KONA_LHi.jpg" target="_blank"><strong>Kona LHi</strong> </a>- Mac Video Capture and Playback Card Adds Support for HDMI and 3G SDI,and 10-bit Up, Down, and Cross-Convert.</p>
<p style="text-align: left;"><strong><a href="http://www.aja.com/images/aboutus/X/XENALHi.jpg" target="_blank">XENA LHi</a> </strong>- Windows Desktop Video Capture and Playback Card Adds Support for HDMI, 3G SDI and Adobe CS4 Production Premium, Bridging the Gap Between Analog and the latest HD Formats.</p>
<p style="text-align: left;">
<p style="text-align: left;">Read the full press releases at the <a href="http://www.aja.com/" target="_blank">AJA Video Systems</a> website.</p>
]]></content:encoded>
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		</item>
		<item>
		<title>New From NAB 2009: Sony Digital Cameras, Decks</title>
		<link>http://hdfilmtools.com/2009/04/1318/</link>
		<comments>http://hdfilmtools.com/2009/04/1318/#comments</comments>
		<pubDate>Mon, 20 Apr 2009 20:13:22 +0000</pubDate>
		<dc:creator>hdfilmtools</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Cinematography]]></category>
		<category><![CDATA[digital cinema]]></category>
		<category><![CDATA[digital cinematography]]></category>
		<category><![CDATA[HDCAM]]></category>
		<category><![CDATA[HDCAM SR]]></category>
		<category><![CDATA[NAB 2009]]></category>
		<category><![CDATA[PDW-F1600]]></category>
		<category><![CDATA[PDW-F800]]></category>
		<category><![CDATA[Sony]]></category>
		<category><![CDATA[SRW-9000]]></category>

		<guid isPermaLink="false">http://hdfilmtools.com/?p=1318</guid>
		<description><![CDATA[Sony Stretches HDCAM, HDCAM SR Offerings at NAB
From Studio Daily
Sony added to its XDCAM HD line-up at its NAB press conference, announcing the PDW-F800 ($41,990), a 24p 3-chip (2/3-inch) camcorder with variable frame rate capabilities, and the PDW-F1600 ($27,990), a deck with insert/assemble editing capabilities that allow it to perform like a conventional VTR. Both [...]]]></description>
			<content:encoded><![CDATA[<h2>Sony Stretches HDCAM, HDCAM SR Offerings at NAB</h2>
<p><a href="http://www.studiodaily.com/main/news/headlines/Sony-Stretches-XDCAM-HD-HDCAM-SR-Offerings-at-NAB_10801.html" target="_blank">From Studio Daily</a></p>
<p id="body0">Sony added to its <a class="iLinks" style="text-decoration: underline; color: #660000;" href="http://www.studiodaily.com/store/xdcam/?delivery=email">XDCAM</a> HD line-up at its NAB press conference, announcing the PDW-F800 ($41,990), a 24p 3-chip (2/3-inch) camcorder with variable frame rate capabilities, and the PDW-F1600 ($27,990), a deck with insert/assemble editing capabilities that allow it to perform like a conventional VTR. Both products are expected to ship in June.</p>
]]></content:encoded>
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		</item>
		<item>
		<title>News From NAB 2009: Silicon Imaging Digital Cinema</title>
		<link>http://hdfilmtools.com/2009/04/news-from-nab-2009-silicon-imaging-digital-cinema/</link>
		<comments>http://hdfilmtools.com/2009/04/news-from-nab-2009-silicon-imaging-digital-cinema/#comments</comments>
		<pubDate>Mon, 20 Apr 2009 20:03:44 +0000</pubDate>
		<dc:creator>hdfilmtools</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Cinematography]]></category>
		<category><![CDATA[cinematography]]></category>
		<category><![CDATA[digital cinema]]></category>
		<category><![CDATA[NAB 2009]]></category>
		<category><![CDATA[Silcon imaging]]></category>

		<guid isPermaLink="false">http://hdfilmtools.com/?p=1316</guid>
		<description><![CDATA[Silicon Imaging Oscar Filmmaking Digital Cinema Cameras go 3D
From Silicon Imaging Press Release
Hollywood, CA &#8211; Silicon Imaging, the company that enabled the digital shooting of this years Oscar winning Best Picture Slumdog Millionaire, is now changing the face of stereo-3D cinematography and production. The company unveiled the world’s first integrated 3D cinema camera and stereo [...]]]></description>
			<content:encoded><![CDATA[<h3><strong><strong id="oez0">Silicon Imaging Oscar Filmmaking Digital Cinema Cameras go 3D</strong></strong></h3>
<p><a href="http://www.siliconimaging.com/DigitalCinema/News/PR_04_20_09_3D.html" target="_blank">From Silicon Imaging Press Release</a></p>
<p>Hollywood, CA &#8211; <a href="http://www.siliconimaging.com/DigitalCinema/index.html" target="_blank">Silicon Imaging</a>, the company that enabled the digital shooting of this years Oscar winning Best Picture Slumdog Millionaire, is now changing the face of stereo-3D cinematography and production. The company unveiled the world’s first integrated 3D cinema camera and stereo visualization system at NAB 2009. The SI-3D shoots uncompressed raw imagery from two synchronized cameras and encodes directly to a single stereo CineFormRAW QuickTime file, along with 3D LUT color and convergence metadata. Read the rest of this press release at Silicon Imaging&#8217;s website.</p>
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		</item>
		<item>
		<title>A Conversation with New Media Journalist, Scott Kirsner: Part II</title>
		<link>http://hdfilmtools.com/2009/04/a-conversation-with-new-media-journalist-scott-kirsner-part-ii/</link>
		<comments>http://hdfilmtools.com/2009/04/a-conversation-with-new-media-journalist-scott-kirsner-part-ii/#comments</comments>
		<pubDate>Wed, 15 Apr 2009 23:58:40 +0000</pubDate>
		<dc:creator>hdfilmtools</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Independents]]></category>
		<category><![CDATA[Instruction]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[cinematech]]></category>
		<category><![CDATA[digital cinema]]></category>
		<category><![CDATA[friends fans and followers]]></category>
		<category><![CDATA[inventing the movies]]></category>
		<category><![CDATA[media business models]]></category>
		<category><![CDATA[scott kirsner]]></category>
		<category><![CDATA[the future of web video]]></category>
		<category><![CDATA[web video]]></category>
		<category><![CDATA[web video business]]></category>

		<guid isPermaLink="false">http://hdfilmtools.com/?p=1220</guid>
		<description><![CDATA[
In Part II of my interview with Scott Kirsner, I ask for his take on the current state of the Hollywood studio system. How is it adjusting and transforming as a result of new technologies and the explosive growth of online media content? What are the opportunities emerging as a result of these changes? How [...]]]></description>
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<p>In Part II of my interview with Scott Kirsner, I ask for his take on the current state of the Hollywood studio system. How is it adjusting and transforming as a result of new technologies and the explosive growth of online media content? What are the opportunities emerging as a result of these changes? How does he see craftspeople and labor unions adjusting to the new realities of the current economic slump and business environment? Finally, I ask him to cite some examples of people who have been successful at monetizing independent new media projects for film and the web.</p>
<table border="0" cellspacing="0" cellpadding="8" align="center">
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<tr align="center" valign="middle">
<td align="center" valign="middle" bgcolor="#FFFFFF"><img src="http://hdfilmtools.com/images/quicktime-icon.jpg" alt="" width="41" height="49" /></td>
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768&#215;432</td>
<td bgcolor="#FFFFFF"><a href="http://hdfilmtools.com/2009/04/a-conversation-with-scott-kirsner-journalist/" target="_self">Part I </a></td>
<td bgcolor="#FFFFFF"><a href="http://hdfilmtools.com/2009/04/a-conversation-with-new-media-journalist-scott-kirsner-part-ii/">Part II</a></td>
<td bgcolor="#FFFFFF">Part III</td>
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<td rowspan="3" bgcolor="#FFFFFF"></td>
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<tr align="center">
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640&#215;360</td>
<td bgcolor="#FFFFFF"><a href="http://www.podtrac.com/pts/redirect.m4v/bitcast-a.bitgravity.com/jodada/090411_skpt1.m4v">Part I</a></td>
<td bgcolor="#FFFFFF"><a href="http://www.podtrac.com/pts/redirect.m4v/bitcast-a.bitgravity.com/jodada/090411_skpt2.m4v">Part II</a></td>
<td bgcolor="#FFFFFF">Part III</td>
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<tr align="center">
<td valign="middle" bgcolor="#FFFFFF"><img class="alignnone size-thumbnail wp-image-92" title="images" src="http://hdfilmtools.com/wp-content/uploads/2008/08/images.jpg" alt="" width="35" height="35" align="middle" /></td>
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640&#215;360</td>
<td bgcolor="#FFFFFF"><a href="http://www.podtrac.com/pts/redirect.wmv/bitcast-a.bitgravity.com/jodada/090411_skpt1.wmv">Part I</a></td>
<td bgcolor="#FFFFFF"><a href="http://www.podtrac.com/pts/redirect.wmv/bitcast-a.bitgravity.com/jodada/090411_skpt2.wmv">Part II</a></td>
<td bgcolor="#FFFFFF">Part III</td>
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		</item>
		<item>
		<title>A Conversation with Author &amp; Journalist, Scott Kirsner: Part I</title>
		<link>http://hdfilmtools.com/2009/04/a-conversation-with-scott-kirsner-journalist/</link>
		<comments>http://hdfilmtools.com/2009/04/a-conversation-with-scott-kirsner-journalist/#comments</comments>
		<pubDate>Mon, 13 Apr 2009 17:05:07 +0000</pubDate>
		<dc:creator>hdfilmtools</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Delivery]]></category>
		<category><![CDATA[Filmmakers]]></category>
		<category><![CDATA[Independents]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[cinematech]]></category>
		<category><![CDATA[digital cinema]]></category>
		<category><![CDATA[friends fans and followers]]></category>
		<category><![CDATA[inventing the movies]]></category>
		<category><![CDATA[media business models]]></category>
		<category><![CDATA[scott kirsner]]></category>
		<category><![CDATA[technicolor]]></category>
		<category><![CDATA[the future of web video]]></category>
		<category><![CDATA[web video]]></category>
		<category><![CDATA[web video business]]></category>

		<guid isPermaLink="false">http://hdfilmtools.com/?p=1183</guid>
		<description><![CDATA[
Today I present Part I of a III-Part interview with Scott Kirsner. Scott is a noted author, journalist, blogger and digital technology expert who has written about innovation for publications such as the Boston Globe, the New York Times, Wired, Variety, Fast Company, the Hollywood Reporter, Salon.com, BusinessWeek, and Newsweek and his own website Cinematech.com, [...]]]></description>
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<p>Today I present Part I of a III-Part interview with <a href="http://www.scottkirsner.com/index.htm" target="_blank">Scott Kirsner</a>. Scott is a noted author, journalist, blogger and digital technology expert who has written about innovation for publications such as the Boston Globe, the New York Times, Wired, Variety, Fast Company, the Hollywood Reporter, Salon.com, BusinessWeek, and Newsweek and his own website <a href="http://www.cinematech.blogspot.com" target="_blank">Cinematech.com</a>, for nearly the last ten years. Much of his insightful work chronicles emerging trends in media and entertainment and the new artists and business models the Internet is giving birth to. He is the author if several books including; <strong>The Future of Web Video</strong>, <strong>Inventing the Movies</strong> and his most recent work, <strong>Friends Fans and Followers: Building an Audience and a Creative Career in the Digital Age</strong>.</p>
<p>In this first segment, I ask Scott what interested him in the sometimes arcane world of cinema technology, talk about his first book, Inventing the Movies, in which he tells some of the never-before-told stories of the innovators who shaped Hollywood. For anyone interested in the future of media, movies and entertainment, I think you will find this an informative and enjoyable series.</p>
<table border="0" cellspacing="0" cellpadding="8" align="center">
<tbody>
<tr align="left" valign="bottom">
<td colspan="7" bgcolor="#FFFFFF">More from this series</td>
</tr>
<tr align="center" valign="middle">
<td align="center" valign="middle" bgcolor="#FFFFFF"><img src="http://hdfilmtools.com/images/quicktime-icon.jpg" alt="" width="41" height="49" /></td>
<td align="center" valign="middle" bgcolor="#FFFFFF">QuickTime Movie HD<br />
768&#215;432</td>
<td bgcolor="#FFFFFF"><a href="http://hdfilmtools.com/2009/04/a-conversation-with-scott-kirsner-journalist/" target="_self">Part I </a></td>
<td bgcolor="#FFFFFF"><a href="http://hdfilmtools.com/2009/04/a-conversation-with-new-media-journalist-scott-kirsner-part-ii/">Part II</a></td>
<td bgcolor="#FFFFFF">Part III</td>
<td rowspan="3" bgcolor="#FFFFFF"></td>
<td rowspan="3" bgcolor="#FFFFFF"></td>
</tr>
<tr align="center">
<td bgcolor="#FFFFFF"><img class="alignnone size-full wp-image-115" title="ipod" src="http://hdfilmtools.com/images/iphone.jpg" alt="" width="27" height="45" /></td>
<td bgcolor="#FFFFFF">iPod/iPhone/iPod Touch<br />
640&#215;360</td>
<td bgcolor="#FFFFFF"><a href="http://www.podtrac.com/pts/redirect.m4v/bitcast-a.bitgravity.com/jodada/090411_skpt1.m4v">Part I</a></td>
<td bgcolor="#FFFFFF"><a href="http://www.podtrac.com/pts/redirect.m4v/bitcast-a.bitgravity.com/jodada/090411_skpt2.m4v">Part II</a></td>
<td bgcolor="#FFFFFF">Part III</td>
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<tr align="center">
<td valign="middle" bgcolor="#FFFFFF"><img class="alignnone size-thumbnail wp-image-92" title="images" src="http://hdfilmtools.com/wp-content/uploads/2008/08/images.jpg" alt="" width="35" height="35" align="middle" /></td>
<td valign="middle" bgcolor="#FFFFFF">Windows Media Format<br />
640&#215;360</td>
<td bgcolor="#FFFFFF"><a href="http://www.podtrac.com/pts/redirect.wmv/bitcast-a.bitgravity.com/jodada/090411_skpt1.wmv">Part I</a></td>
<td bgcolor="#FFFFFF"><a href="http://www.podtrac.com/pts/redirect.wmv/bitcast-a.bitgravity.com/jodada/090411_skpt2.wmv">Part II</a></td>
<td bgcolor="#FFFFFF">Part III</td>
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		<item>
		<title>Blogging &#8220;The Conversation&#8221; &#8211; Berkeley Ca.</title>
		<link>http://hdfilmtools.com/2008/10/blogging-the-conversation-berkeley-ca/</link>
		<comments>http://hdfilmtools.com/2008/10/blogging-the-conversation-berkeley-ca/#comments</comments>
		<pubDate>Fri, 17 Oct 2008 16:53:33 +0000</pubDate>
		<dc:creator>hdfilmtools</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Tools]]></category>
		<category><![CDATA[3-D]]></category>
		<category><![CDATA[Animation]]></category>
		<category><![CDATA[digital cinema]]></category>
		<category><![CDATA[theconvo]]></category>

		<guid isPermaLink="false">http://hdfilmtools.com/?p=853</guid>
		<description><![CDATA[By Lawrence Jordan
8:45 Introductions from the Organizers: Ken Goldberg, Tiffany Shlain, Lance Weiler, Scott Kirsner

9:00 AM John Batter, Co-President of Production, DreamWorks Animation SKG; former Group Studio General Manager, Electronic Arts &#8211; The Future of Animation, 3-D Cinema, and Games
John presented Dreamworks perspective on the future of 3-D. He described &#8220;Digital 3-D&#8221; as the next [...]]]></description>
			<content:encoded><![CDATA[<p>By Lawrence Jordan</p>
<p>8:45 Introductions from the Organizers: Ken Goldberg, Tiffany Shlain, Lance Weiler, Scott Kirsner</p>
<p><a href="http://hdfilmtools.com/wp-content/uploads/2008/10/kent.jpg"><img class="alignnone size-medium wp-image-859" title="kent" src="http://hdfilmtools.com/wp-content/uploads/2008/10/kent-300x168.jpg" alt="" width="300" height="168" /></a><a href="http://hdfilmtools.com/wp-content/uploads/2008/10/tiffany.jpg"><img class="alignnone size-medium wp-image-860" title="tiffany" src="http://hdfilmtools.com/wp-content/uploads/2008/10/tiffany-300x168.jpg" alt="" width="300" height="168" /></a></p>
<p>9:00 AM John Batter, Co-President of Production, DreamWorks Animation SKG; former Group Studio General Manager, Electronic Arts &#8211; The Future of Animation, 3-D Cinema, and Games</p>
<p>John presented Dreamworks perspective on the future of 3-D. He described &#8220;Digital 3-D&#8221; as the next big jump in 3-D production and exhibition. Showed a clip from Kung Fu Panda that was recreated from the ground up using this new workflow. Pretty amazing looking stuff. Stated that all future DW animation productions will be in 3-D. Also demoed the same clip on a 46&#8243; plasma television. Batter next showed a clip from upcoming film &#8220;Monster&#8217;s vs. Aliens&#8221; DW&#8217;s first major 3-D release coming March 27th. This clip was also impressive, particularly the fact that Steven Colbert voices the character of the president of the United States.</p>
<p>10:00 AM &#8211; 10:45 AM<br />
The Future of Visual Effects and Pre-Visualization</p>
<p>John Gaeta, Visual Effects Designer, <em>Speed Racer</em> and the <em>Matrix</em> trilogy<br />
John Knoll, Visual Effects Supervisor, Industrial Light &amp; Magic<br />
Euisung Lee, Halon Entertainment<br />
Phil Tippett, Founder, Tippett Studio<br />
Barbara Robertson, Journalist, CGSociety, Computer Graphics World, Digital Production (<em>Moderator</em>)</p>
<p>Taped John Knoll and some of Phil Tippett&#8217;s discussion of new tools and techniques being developed for VFX. If I can get clearance I&#8217;ll post them asap.</p>
<p>11:00 AM &#8211; 11:30 AM</p>
<p>New Forms of Storytelling</p>
<p>Michael Ferris Gibson, Director, <em>24 Hours on Craigslist</em> &amp; Producer, <em>Truth in Numbers: The Wikipedia Story</em><br />
Gregg Spiridellis, CEO Guy, JibJab Media<br />
Evan Spiridellis, Head Art Guy, JibJab Media</p>
<p>The brothers Spiridellis, creators of JibJab, talked about building their content company and it&#8217;s explained a bit about its exponential growth. They also mentioned using taking thier content and spreading it across different products. Michael Gibson Talked about his film &#8220;Truth in Numbers: The Wikipedia Story&#8221; an example of collaborative filmmaking (he aggregated a crew and raised 60K online) after running out of money he created a trailer with what he had and was able to raise financing to finish. I taped both these speakers and will hopefully get clearance.</p>
<p>12:00 Just too much good stuff and and I&#8217;m finding it tough to write AND shoot. Will recap later this evening.</p>
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		<title>Be Part of &#8220;The Conversation&#8221; This Friday and Saturday</title>
		<link>http://hdfilmtools.com/2008/10/be-part-of-the-conversation-this-friday-and-saturday/</link>
		<comments>http://hdfilmtools.com/2008/10/be-part-of-the-conversation-this-friday-and-saturday/#comments</comments>
		<pubDate>Mon, 13 Oct 2008 17:42:33 +0000</pubDate>
		<dc:creator>hdfilmtools</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Events]]></category>
		<category><![CDATA[digital cinema]]></category>
		<category><![CDATA[games]]></category>
		<category><![CDATA[indie film]]></category>
		<category><![CDATA[media innovation]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://hdfilmtools.com/?p=825</guid>
		<description><![CDATA[
Digital technology is radically changing filmmaking and by extension all media. The future of movies, music, games, social communication is being created as we speak. This Friday and Saturday October 17th and 18th, you are invited to participate in helping to shape what this future might look like.
The team behind the event includes: Ken Goldberg, [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.theconversationspot.com/home.html"><img class="aligncenter size-full wp-image-826" title="logo_sub" src="http://hdfilmtools.com/wp-content/uploads/2008/10/logo_sub.gif" alt="" width="475" height="87" /></a></p>
<p>Digital technology is radically changing filmmaking and by extension all media. The future of movies, music, games, social communication is being created as we speak. This Friday and Saturday October 17th and 18th, you are invited to participate in helping to shape what this future might look like.</p>
<p>The team behind the event includes: <a href="http://goldberg.berkeley.edu/index-flash.html" target="_blank">Ken Goldberg</a>, artist and director of the Berkeley Center for New Media, Boston Globe and Variety columnist <a href="http://cinematech.blogspot.com/" target="_blank">Scott Kirsner</a> whose new book&#8221;Inventing the Movies&#8221; is a must read for anyone interesting in the history and future of the medium, <a href="http://www.tiffanyshlain.com/Home.html" target="_blank">Tiffany Shlain</a>, Filmmaker and Director of <a href="http://www.tiffanyshlain.com/The_Tribe.html" target="_blank">&#8220;The Tribe&#8221;</a>, multi-festival award winner and the #1 downloaded short film at iTunes and Filmmaker and &#8220;Cultural Hacker&#8221; <a href="http://www.lanceweiler.com/" target="_blank">Lance Weiler</a>, who Wired magazine named “One of twenty-five people helping to re-invent entertainment and change the face of Hollywood.”</p>
<p>The Conversation promises to be an eye opening and fascinating event. Get an idea of what the future has in store for you by <a href="http://www.theconversationspot.com/registration.html" target="_blank">registering to attend The Conversation</a> today.</p>
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		<title>Clip from HYBRID &#8211; Shot on the RED ONE Digital Cinema Camera</title>
		<link>http://hdfilmtools.com/2008/10/clip-from-hybrid-shot-on-the-red-one-digital-cinema-camera/</link>
		<comments>http://hdfilmtools.com/2008/10/clip-from-hybrid-shot-on-the-red-one-digital-cinema-camera/#comments</comments>
		<pubDate>Wed, 08 Oct 2008 15:37:23 +0000</pubDate>
		<dc:creator>hdfilmtools</dc:creator>
				<category><![CDATA[Cinematography]]></category>
		<category><![CDATA[Tools]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[4K]]></category>
		<category><![CDATA[cinematography]]></category>
		<category><![CDATA[clip]]></category>
		<category><![CDATA[digital cinema]]></category>
		<category><![CDATA[HD]]></category>
		<category><![CDATA[Hybrid Movie]]></category>
		<category><![CDATA[indie film]]></category>
		<category><![CDATA[RED digital cinema]]></category>
		<category><![CDATA[red one]]></category>

		<guid isPermaLink="false">http://hdfilmtools.com/?p=785</guid>
		<description><![CDATA[
As a follow up to our series of interviews with John Leonetti, ASC about his experiences shooting one of the first feature films with the RED Digital Cinema Camera, here is a clip from the soon to be released film, &#8220;Hybrid&#8220;. The film was produced by Oliver Hengst and Elizabeth Wang-Lee, directed by Eric Valette [...]]]></description>
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<p>As a follow up to our series of interviews with John Leonetti, ASC about his experiences shooting one of the first feature films with the <a href="http://www.red.com" target="_blank">RED Digital Cinema Camera</a>, here is a clip from the soon to be released film, &#8220;<a href="http://www.imdb.com/title/tt1152827/" target="_blank">Hybrid</a>&#8220;. The film was produced by Oliver Hengst and Elizabeth Wang-Lee, directed by Eric Valette with cinematography by John Leonetti, ASC. Hybrid was also the first feature film in Canada to be shot with the RED.</p>
<p>Thanks to Jakob Boersch at Stallion Media, LLC for helping us get this clip online.</p>
<p><a href="http://hdfilmtools.com/2008/09/filmmaker-profile-cinematographer-john-leonetti-shooting-with-red/" target="_self">Link to Interview with John Leonetti, ASC Part I</a><br />
<a href="http://hdfilmtools.com/2008/09/john-leonetti-asc-shooting-with-red-part-ii/" target="_self">Link to Interview with John Leonetti, ASC Part II<br />
</a><a href="http://hdfilmtools.com/2008/09/john-leonetti-asc-shooting-with-red-part-iii" target="_self">Link to Interview with John Leonetti, ASC Part III</a><a href="http://hdfilmtools.com/2008/09/john-leonetti-asc-shooting-with-red-part-iii/" target="_self"></a></p>
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		<title>Sony Announces Major Commitment to 4K All Digital Workflow</title>
		<link>http://hdfilmtools.com/2008/10/sony-announces-major-commitment-to-4k-all-digital-workflow/</link>
		<comments>http://hdfilmtools.com/2008/10/sony-announces-major-commitment-to-4k-all-digital-workflow/#comments</comments>
		<pubDate>Sat, 04 Oct 2008 07:36:29 +0000</pubDate>
		<dc:creator>hdfilmtools</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Delivery]]></category>
		<category><![CDATA[4K]]></category>
		<category><![CDATA[digital cinema]]></category>
		<category><![CDATA[Sony]]></category>
		<category><![CDATA[Workflow]]></category>

		<guid isPermaLink="false">http://hdfilmtools.com/?p=776</guid>
		<description><![CDATA[

Major announcement for anyone working in the motion picture and television industries.
CULVER CITY, Calif., Oct. 2, 2008 – Sony Pictures Entertainment will use 4K digital technology in the making of most of its filmed productions, it was announced by Sony Electronics.
“With the industry moving rapidly to embrace the improvement in quality that digital cinema can [...]]]></description>
			<content:encoded><![CDATA[<div id="Resizetext">
<div class="Section1">
<h2 class="MsoNormal" style="line-height: 200%;"><strong>Major announcement for anyone working in the motion picture and television industries.</strong></h2>
<p class="MsoNormal" style="line-height: 200%;"><strong>CULVER CITY</strong><strong>, Calif.</strong><strong><span style="color: #1f497d;">,</span> Oct. 2, 2008</strong> – Sony Pictures Entertainment will use 4K digital technology in the making of most of its filmed productions, it was announced by Sony Electronics.</p>
<p class="MsoNormal" style="line-height: 200%;">“With the industry moving rapidly to embrace the improvement in quality that digital cinema can offer, we believe that 4K resolution gives audiences the best seat in the house,” said Gary Martin, president of Production Administration and Studio Operations for Sony Pictures Entertainment.  “That’s why we will be making more of our filmed productions at full 4K resolution, scanning at 4K, using a 4K workflow process, and releasing a 4K DCP to theaters.  The crisp and vibrant images provided by 4K are the only way to ensure that audiences both today and in the future will really be able to see the full range of what we can capture on film.”</p>
<p class="MsoNormal" style="line-height: 200%;">Sony Pictures has already released the summer blockbuster “Hancock” in 4K, with the motion picture grossing more than $600 million at the worldwide box office to date.  Movies released in 4K can play in theaters with either 4K or 2K projectors.  Among the next motion pictures to be digitally imaged in 4K by Sony Pictures, and available for 4K distribution, are expected to be “2012,” “Salt,” and “The Green Hornet,” with more titles to be announced.</p>
<p class="MsoNormal" style="line-height: 200%;">“This commitment from Sony Pictures continues the momentum that is building behind 4K,” said Gary Johns, vice president, Digital Cinema Systems Division at Sony Electronics. “Exhibitors are realizing that 4K is a reality now, for enhancing their customers’ experiences, and studio support is a critical element to take advantage of the superior resolution of Sony’s 4K projection system. The growing number of 4K-equipped theaters will now have even more 4K content potentially available to offer their customers.”</p>
<p class="MsoNormal">More information about SXRD™ 4K digital cinema systems is available online at <a title="http://www.sony.com/digitalcinema" href="http://www.sony.com/digitalcinema"><span style="color: #000000;">www.sony.com/digitalcinema</span></a>.</p>
</div>
</div>
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		<title>QuVis Wraptor: Digital Cinema Mastering for The Rest of Us&#8230;</title>
		<link>http://hdfilmtools.com/2008/09/quvis-wraptor-digital-cinema-mastering-for-the-rest-of-us/</link>
		<comments>http://hdfilmtools.com/2008/09/quvis-wraptor-digital-cinema-mastering-for-the-rest-of-us/#comments</comments>
		<pubDate>Thu, 18 Sep 2008 21:10:50 +0000</pubDate>
		<dc:creator>hdfilmtools</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Delivery]]></category>
		<category><![CDATA[Tools]]></category>
		<category><![CDATA[cluster]]></category>
		<category><![CDATA[compressor]]></category>
		<category><![CDATA[digital cinema]]></category>
		<category><![CDATA[Final Cut Pro]]></category>
		<category><![CDATA[Final Cut Studio]]></category>
		<category><![CDATA[HD]]></category>
		<category><![CDATA[plug-ins]]></category>
		<category><![CDATA[QuVis]]></category>
		<category><![CDATA[render farm]]></category>
		<category><![CDATA[Wraptor]]></category>

		<guid isPermaLink="false">http://hdfilmtools.com/?p=662</guid>
		<description><![CDATA[
The Complex and often arcane world of digital cinema mastering just became a bit more accessible as QuVis Corp. of Topeka, Kansas has announced the availability of a $699 digital cinema mastering plug-in for Final Cut Studio. The QuVis “Wraptor” enables FCS users to create professional-quality DCP’s or Digital Cinema Packages, the digital equivalent of [...]]]></description>
			<content:encoded><![CDATA[<p><a style="http://www.quvis.com" href="http://hdfilmtools.com/wp-content/uploads/2008/09/wraptor3.jpg" target="_blank"><img class="alignleft size-full wp-image-675" style="margin: 0px 6px;" title="wraptor3" src="http://hdfilmtools.com/wp-content/uploads/2008/09/wraptor3.jpg" alt="" width="355" height="198" /></a></p>
<p>The Complex and often arcane world of digital cinema mastering just became a bit more accessible as QuVis Corp. of Topeka, Kansas has announced the availability of a $699 digital cinema mastering plug-in for Final Cut Studio. <a href="http://quvis.com/?Action=Products&amp;SubAction=wraptor" target="_blank">The QuVis “Wraptor”</a> enables FCS users to create professional-quality DCP’s or Digital Cinema Packages, the digital equivalent of a traditional film based “release print”, directly from a Final Cut Pro project. The plug-in uses the same QPJ™ encoding technology available in the company’s high-end, real-time mastering servers. QuVis developed the product in conjunction with Apple, who strongly supports the product.</p>
<p>Wraptor is actually a plug-in for Final Cut Studio’s Compressor. Considering Compressor’s distributed rendering capabilities, producers looking to take advantage of the plug-in’s low cost, will be able to do so without having to deal with endless render times.</p>
<p>The significance of this product should not be underestimated. To this point digital cinema mastering was one of the few areas of the digital filmmaking process that was not only difficult to decipher, but it was also very expensive. The cost of mastering a feature length film to a DCP typically runs in the 20K range, a stretch for the majority of aspiring and independent filmmakers. The Wraptor plug-in from QuVis seems like it has the ability to change all that and be another paradigm shifting tool that will help usher in a new era of digital cinema.</p>
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